THE INTERNET HAS CHANGED
(c) 2024 Modern Online Marketing
Net Success Group Limited, Wellington, New Zealand
How to get your business in front of thousands of potential customers ...
4-minute read
The Social Media algorithms used to work based on two things
- who you know
- who you follow
The "graph" (a fancy way for computer geeks to talk about the connections between things) was very heavily based on people.
If you were friends with someone or followed someone, then you must have a lot in common, right?
But is that really true?
We all have friends, but often it's only in one sphere of life.
Outside of that one thing, we might have vastly different interests.
This is where TikTok got such a leap on the competition, that everyone else was forced to follow.
Rather than focusing on the connections between people, TikTok concentrated on showing people more content just like the content that they are already watching.
On top of that, they also took maximum advantage of the fact that people's attention spans are getting shorter. Recent studies show that our brain is actually being re-wired by the internet!
This combination of showing more content just like you are already watching, and in a short video format absolutely took off, and forced the other social media giants to follow suit.
e.g Facebook & Instagram Reels, YouTube Shorts.
Every single one of them is putting signficant effort to get people watching short form video.
Because it keeps them on the platform for longer. It keeps them addicted to watching.
TAKING THINGS TO THE NEXT LEVEL...
THE REAL POWER LIES HERE...
When people start watching your videos, the social media companies keep track...
... And you can send more content and offers to the most interested people
This is where the real power comes in.
The process is simple
- Someone watches one of your videos
- They get shown more of your videos
- As soon as they watch 15s or 25% of one of your videos, you can target them yourself with more content
- YOU are now in control. You show your prospects what you WANT them to see...
- ... and make offers for services that they've already shown an interest in
BUT YOU HATE GETTING ON VIDEO?
I totally get it. Video can be scary.
Just switching a camera on causes a lot of people to freeze.
Suddenly the ability to speak is gone.
You're stumbling over your words, thinking two paragraphs ahead.
You don't even know what to say, so you're trying to read from a script...
... without looking like you're reading from a script ...
Let's solve that once and for all ...
"I really like this offering you've got. I'm really glad to be part of it.
It was really pleasurable and you made it very easy to talk. The tools, the processes you are using meant that I felt very, very natural. It genuinely was enjoyable."
SIMON LLOYD-EVANS
INTRODUCING CONVERSATIONAL CLIPS
Conversational Interviews
As simple as doing a Zoom call... talking about what you do.
We conduct interviews with you to gather content for your videos, making the process easy and non-threatening.
Imagine a relaxed, informal chat where we discover your unique story, expertise, and passion.
There's no pressure, just a genuine conversation that will provide the raw material for engaging videos.
Create Short Form Video Clips
We take your interview footage and split it into short, attention-grabbing video clips to share on social media.
We then add in the text, emojis and hashtags to grab even more attention.
Finishing up with well over 100 individual posts from just the one interview.
Picture these videos as mini-movies, each one a succinct and powerful story that helps you tell prospects what you do and how you can help.
Schedule and Post on Multiple Platforms
We schedule and post your videos on multiple platforms to reach a wider audience and save you time.
Bask in the convenience and peace of mind knowing that your video content is being strategically shared across the digital landscape, delivering your message to thousands of potential clients while you focus on doing what you love.
Organic and Paid Traffic Generation.
We use a combination of organic and paid traffic strategies to attract potential clients to your business. Envision a steady stream of visitors coming to your digital doorstep, drawn by a smart blend of cost-effective advertising and compelling content that organically rises in search rankings.
Every business is different, so we work hand-in-hand with you to take maximum advantage
HOW TIKTOK CHANGED THE INTERNET
... AND HOW YOUR BUSINESS CAN USE THIS TO GET A JUMP ON THE COMPETITION
THIS IS GREAT NEWS FOR BUSINESS ...
... EVEN IF SOCIAL MEDIA AND VIDEO CREATION IS NOT YOUR THING
ATTRACT MORE CUSTOMERS TO YOUR BUSINESS
- The social media companies know how to put the right content in front of the right people
- They are HUNGRY for variety - these companies do NOT want people getting bored ...
- ... So they are always looking out for more videos to show people
- If you JUST SHOW UP, with enough different content, you will be rewarded
- Content creation is easier than ever before (We tell you how, below)
- People interested in your message will start to see your content
- If you're putting more content out than your competitor, they are going to see you over and over again
- Prospects will come to know like and trust you, long before doing business with you
- And doing business becomes easier, because you have already conquered the trust hurdle
Check out this 1-minute summary of the Conversational Clips process ...
NOTE: Your part of this is only Step One... doing the interview. We handle the rest!
arben.co.nz